Pokemon GO earns $1.6 million daily!!

Pokemon GO earns $1.6 million daily!!

An app that began as an April Fools joke has become a worldwide phenomenon, achieving more than 15 million downloads in the space of a week, and an estimated $1.6 million daily in revenues. The Pokemon Go app, has been downloaded more times in a week than the dating app Tinder has in its four years of existence, with Nintendo having to pause the game’s global roll-out, in order to boost server capacity. Pokémon Go is off to a big start in the U.S., but just how big? The company hasn’t yet revealed any official numbers, but we have estimates to provide an idea of the scope of downloads and revenue the mobile game is generating. In terms of earning power, the game is making around $1.6 million per day, according to SensorTower, and that revenue estimate is limited to iOS only. The Pokemon GO title is based on previous work in augmented reality gaming developed by Niantic, formerly part of Google. Niantic was spun off into an independent company last October as Google restructured itself under the new name Alphabet. The company formed a $30 million partnership with Nintendo and the Pokemon Company, a joint venture developed to license Pokemon characters, which Nintendo owns a third of. Gibson stated that “we presume that out of every 100 units earned at the App Store, 30 would go to Apple, 30 to [software developer] Niantic, 30 to Pokemon and 10 to Nintendo.” Apple earns a 30 percent cut of App Store sales and IAP, collected to help maintain and enhance the market for iOS software. App Store sales are a major part of...

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