Why Apps Are Essential?
The Future of Marketing
Tablet devices have solidified this fact. Studies done by one of the most trusted and established sources of analytical data, Forrester Research discovered that 9% of people that shop online already own a tablet. But even more incredibly impressive is the fact that they project over 82 million people in the U.S. alone will own a tablet within the next two years. Analysts believe that the number of apps available will increase or even surpass 33 billion within the next two years. Spending through these apps in 2012 should top $13 billion. That is more than 5 times the amount since 2009 but the trends doesn’t show of slowing down but actually exploding!
A joint study conducted between Forrester Research and Bizrate found that over 47% of tablet owners had purchased something online and another 13% had shopped using their tablets and planned on buying something in the near future. Amongst all tablet owners, they said more people are more interested in shopping using their tablets than with their smart phones and nearly all of them also owned a smart phone. The survey found that people are in a more relaxed state and wanting to shop when using their tablets opposed to mobile phones or when using a PC.
Businesses are starting to understand that to build their brands in this era they must develop the app store mindset. This has been widely driven by the fact that there are 236 million cell phones in the United States alone and that number is expected to increase by an additional 20 million within the next two and a half years. Out of these 82 million are smart phones and that number increased by 10% in the month of July 2012 alone according to a report from comScore a global metrics company. With the power of 3G and 4G networks users no longer have to rely on their desk weights of the old PC mindset to find what they want, when they want.
The Future of E-commerce
Mobile Commerce Will Account for More Than 24.4% of All Shopping by 2017! In July, 2012 a firm called ABI Research found that m-commerce will equal 24.4% of the global market retails space. This represents the result of some spectacular growth in 2011, when the mobile online commerce market doubled in size to $65.6 billion. The numbers are not in on 2012 just yet but again those numbers are expected to be significantly more. This growth is being fuelled by the rapid adoption of smartphones in both mature and developing markets, as well as a retail market in which traditional brick-and-mortar retailers are implementing multi-channel strategies in the face of increasing competition from Internet-based vendors.
“Mobile is now transitioning from what was initially viewed by many as a retail experiment to a viable component of a full-blown multi-channel offering,” added Devlin. “Consumer awareness has been boosted by the “Groupon effect” and now everyone wants a bargain. This is further exacerbated by the need in the retail sector to a) differentiate from the competition, b) be seen to be offering value, and c) an enhanced need to increase consumer engagement and interaction. Mobile helps to fulfill all of these criteria.”
Being armed with this knowledge and knowing that we haven’t even come close to the mecca of m-commerce and mobile marketing, businesses must immediately embrace the fact that mobile marketing is here to stay.
Complete Corporate Identity
Sign of Business Elegance
Mobile Site Boosted Sales By 50%
Smartphone Owners Prefer to Access Information Via Mobile Apps vs. The Mobile Web! They use the phone to access their social networks, play games, and get information via apps.
Transitioning Mobile Commerce
Mobile Commerce Will Account for More Than 24.4% of All Shopping by 2017! This represents the result of some spectacular growth in 2011, when the mobile on-line commerce market doubled in size to $65.6 billion.
SMS Promoting Business
98% of All Messages Received on a Smartphone Are Read! The more messages are read, the more they will be acted upon. This fact can transform how you view marketing altogether.
- Mobile Apps 88%
- Website Traffic 50%
- Mobile Websites 83%
- Email Subscribers 37%
The Results Were Amazing
Smartphone usage is growing rapidly. According to StatsCounter Global Stats, mobile internet usage doubles every year. Mobile closed 2011 at 8.5 percent of global internet traffic and is on target to close 2012 at just under 20 percent of all global internet traffic. Apple just surpassed 25 billion app downloads. The iTunes App Store and Android Market combine for a total of more than 1 billion apps.
In 2011, mobile advertising represented a $1.4 billion dollar market. Clicks increased by 711% over 2010. Requests went up by 698%. Revenue from mobile advertising increased by 522%. Facebook mobile advertising isn’t live yet, but Facebook is predicted to represent $1.2 billion in mobile advertising on its own